The Fysio Forum

          I am not the best ‘morning’ person, and I truly believe that every last minute of sleep counts. When my friend Pauline asked to meet for coffee before our 10am class, I wasn’t exactly keen on the plan, but figured I needed my daily dose of caffeine regardless. Our talk happened to be my inspiration for this blog, so I must give her some credit #thanksPauline.

          It’s that time of year where us U2/U3’s are concerned with our future and summer plans, so naturally I asked Pauline what she will be up to this summer. She told me she has an internship lined up at Pendragron, a London-based digital marketing firm. One of the projects they are currently working on is for a physiotherapy clinic, Pure Sports Medicine (PSM). They are at the forefront of injury treatment and prevention, with over 300 easy-to-follow exercises posted on their website. How innovative! This allows customers to not only have customized treatments, but can work on them from the comfort of their own home and as often (or as little) as they would like. The strategic online business model of PSM, in my opinion, is what will set them apart from industry competitors. Physiotherapists still offer their time at the clinic for more personal workouts; however, the company is working on bringing majority of their services online.

          We define e-Commerce as the ability to acquire goods and services through an electronic medium, and this is a prime example of such. Contrary to what you may think, this online B-2-C model does not act just like YouTube. It is a professional platform that shows stretches specifically tailored with the client in mind. Who would have thought that such a one-on-one service, like stretching a tight hamstring, could be primarily web-based? But I guess with Facebook reaching 1 billion users and the 3D camera entering the market in 2012, anything is possible!

Source: http://www.pendragonproductions.com/work/pure-sports-medicine